Both on Instagram and Facebook the Stories features have helped brands influence more people. Involving your audience always pays.

HubSpot columnist Sophia Bernazzani has shared an article to help marketers use the Instagram Stories like a pro.

Bernazzani says, “Your Instagram Story is published separately from the photos and videos found in the tiled gallery of one’s Instagram profile. And although you might know the basics of sharing them, there are hidden tools within the app that can make the photos and videos you add to your Story more creative and engaging.

How Do Instagram Stories Work?

Instagram Stories can drive a ton of engagement and value — whether you’re sharing a Story from a brand account or your own personal profile.

Since launching back in August 2016, a total of 250 million Instagram usershave started sharing disappearing content on Instagram Stories — contributing to the huge jump in time spent in-app every day from 24 minutes to 32.

What’s more, a lot of brands have already seen success publishing content to this platform. Instagram Stories have fueled the growth of brands like Teen Vogue, Insider, and Bustle“.

Instagram Stories: What They Are and How to Make One Like a Pro

HubSpot
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