The Articulate contributor Alex Cohen has shared eight b2b SEO statistics that can be helpful to the online marketers.

Cohen says, “Type ‘B2B SEO’ into Google and press enter. You’ll be rewarded with 30.8 million results, offering ‘fresh perspectives’ and promising ‘high quality leads’. You’re experiencing the SEO while researching the SEO, finding yourself swallowed by SEO-ception. Facing a wall of opinions and advice is overwhelming, so we’ve gathered some essential B2B SEO statistics to help clear the fog and make sense of the millions.

  • 89% of B2B researchers use the internet to gather information about purchases. 90% of them use search engines to do so. It’s essential to meet potential leads where they congregate, and B2B researchers flock to Google.
  • Google (currently) has 71.98% of the search engine market share. It pays to learn their platform and optimise for it”.

Essential statistics about B2B SEO

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