Establishing an effective channel of communication with your prospects is something that can make your promotional efforts more rewarding. The human psychology has to be addressed well if you want a positive action from the other side.

With an intent of helping marketers rightly treat their customers the MarketingSherpa team has published a new podcast on ‘The Role of the Human Connection in Your Marketing’.

Daniel Burstein says, “Here is a peek into Episode #1, in which you’ll hear me having spirited discussions with Rebecca Strally, Director of Optimization and Design, and Austin McCraw, Senior Director of Research Partnerships, both of MECLABS Institute (parent research organization of MarketingSherpa).

A few highlights (timestamps are approximate):

  • 2:43 – A nice example from Rebecca about using a picture of an employee to reduce anxiety after a customer has filled out a lead form
  • 6:05 – Adding pictures of real employees to landing pages, especially lead gen pages (the case study we mention is here – Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center)
  • 8:30 – Austin makes an argument that using real images of real people isn’t just a tactic, it could be core to a brand’s value proposition
  • 10:13 – We first talked about humanizing marketing with regular employees, now we bring up humanizing the brand by communicating directly from the leader. Austin has some nonprofit examples”.

MarketingSherpa Podcast Episode #1: The Role of the Human Connection in Your Marketing

MarketingSherpa

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