Holiday season brings us an opportunity to increase our sales and get a boost in the business. As we know newer tactics are required to make people turn to our brands and make purchase.

Shopify contributor Corey Ferreira has shared an idea of using the gift guides to boost your holiday sales. The gift guides pave a smooth path for the Internet users and help them choose the right products they would want to give their loved ones.

Ferreira says, “Display ads, email marketing, and retargeting are some of the most common methods to capture holiday shoppers. But there’s one overlooked strategy that has the potential to drive many customers to your store: gift guides.

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The hidden potential of gift guides

The NRF predicts consumers will spend a total of about $1,007.24 on gifts this holiday season. Holiday shoppers interested in gift ideas generally look to curated lists and guides for inspiration. There are likely websites in your niche that specialize in publishing gift guides featuring products in your category. There are also websites dedicated to creating gift guides across industries, like Gifts.com.

Most gift guides curate ideas for a loved one or friend, usually based on your relationship with them (e.g. gifts for Dad), around a shared interest (e.g. gifts for animal lovers), or for special occasions”.

How to Use Gift Guides to Boost Your Holiday Sales

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