The holiday season is quite close and you need to sharpen your weapons to win more sales this time. Since the mobile devices have been growing we need to focus on the app a little more.

Econsultancy columnist Chris Bishop has shared some useful tips to help marketers prepare their mobile apps for Black Friday.

Bishop says, “Irrespective of your opinion on the ever-growing event – with analysts expecting over half of the UK population to get involved this week – now is the time to ensure your readiness for the promotional event of the year!

Searching for (mobile) answers

At Chelsea Apps Factory, our research indicates that many mainstream retailers are severely underprepared for an increasingly mobile Black Friday.

The traditional SEO keyword rankings of recent years clearly haven’t filtered down to the App Store, where major firms aren’t as visible as you might think. When we analysed retail app data to see how companies had optimised their discoverability on the App Store, the interesting finding was that the big-hitters of the industry weren’t very discoverable at all for the key phrase ‘Black Friday’.

Using this key phrase, only two well-known retailers show up in the top 100 results on the App Store this week – JD Sports and Adidas. Astonishingly, a raft of smaller apps have better optimised their results for the term: users will come across somewhat incongruous apps like Cat Tsunami and 1000 Top Bollywood Songs before seeing a major name like Asos or John Lewis”.

How retailers can prepare their mobile apps for Black Friday

Econsultancy
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