Google introduces four new search ad position metrics
The Google Ads team has introduced four new search ad position metrics to better help advertisers get most out of their online ads.
These metrics are going to help advertisers learn where their ads appear in the search results.
Talking about the metrics, Julien Jacquet, Product Manager at Google Ads says, “The first two metrics, “Impression (Absolute Top) %” and “Impression (Top) %” are specific indicators of page location. Use these metrics to determine when and where your impressions are showing above the organic search results.
The other two metrics, “Search absolute top impression share” and “Search (Top) IS” convey your share of eligible top impressions. They are the best indicators of the available opportunity to show your ads in more prominent positions. If your goal is to bid on page location, you should use these metrics. We are working on incorporating these metrics into automated bidding options in Google Ads”.
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