The holiday season is approaching and all of us would want to make better sales this time. Putting more efforts is something that can help us do it.

Business 2 Community contributor Dave Charest has shared five tips for the small businesses to enhance their sales in the upcoming holidays.

Charest says, “With a strong economy and low unemployment boosting consumer confidence, the 2018 holiday season promises to be a good one.

This year the holiday trifecta of Black Friday/Small Business Saturday/Cyber Monday starts on November 23rd, so time is of the essence for small businesses looking to rev up their marketing engine.

Here are suggestions for five things to focus on as the holiday season approaches.

1. Expand your reach with Facebook

Facebook is a dominant force with 2.19 billion active users and your business stands to benefit from both its reach and its ability to target those people most likely to be interested in what you’re offering. Start now by taking advantage of Facebook lead ads.

They do just what you think: bring you qualified leads for your business.

You can target your ad to an audience you define. When someone clicks on your ad to learn more, a form is pre-populated with the email address they use on Facebook”.

5 Things Your Small Business Should be Doing Now for a Successful 2018 Holiday Season

Business 2 Community

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