Improve your email marketing with these personalization tips
Personalization is a crucial element in attracting new customers and retaining them for a longer period. It is of utmost importance when it comes to approaching your prospects and making them take an action.
When it comes to email marketing, the personalization tactic becomes even more important as you are directly approaching the prospects.
ReadWrite contributor Brad Anderson has shared four email personalization tactics that can help you get mor clicks.
Anderson says, “With email volumes rising by double digits each year, however, crafting effective campaigns is no longer as simple as slapping on a personalized greeting. Consumers want brands to make them feel individually appreciated and understood.
1. Ask their opinion.
What better way to get personal with recipients than to give them a voice? After its subscribers tuned out one sales email after another, Ticketmaster tried something new. Three days prior to the Video Music Awards, it sent out a live poll asking readers to vote for winners in each of the event’s main categories”.
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