Our websites play the major role in getting new customers and search engines are the key drivers of web traffic. Organic traffic is one of the best ways to get the targeted audience to our sites but Google’s search engine results pages (SERPs) are creating hurdles in getting the organic traffic.

MOZ columnist Emily Potter has shared some useful tips to save your business from the search engine results pages (SERPs) and continue to get the visitors.s

Potter says, “Aside from ruling everything else out, other strong indications that SERP features are to blame will be a significant drop in clicks (either broadly or especially for specific queries) in Google Search Console where average ranking is static, but a near consistent amount of impressions.

I’ll keep harping on about this point, but make sure that you check clicks vs impressions for both mobile and desktop. Do this both broadly and for specific key head terms.

When you spend most of your day working on a desktop computer, sometimes in this industry we forget how much mobile actually dominates the scene. On desktop, the impact these have on traffic there is not as drastic; but when you go over to a mobile device, it’s not uncommon for it to take around four full scrolls down before organic listings appear.

From there, the steps to dealing with a Google-induced traffic drop are roughly as follows:

  1. Narrow down your traffic drop to the introduction of SERP features or an increase in paid advertising
  2. Figure out what feature(s) you are being hit by”.

What Do You Do When You Lose Organic Traffic to Google SERP Features?

MOZ

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