Creating more and more sales online is a priority of most brands. Apart from the quality of your product what also matters a lot is the psychology of your prospects and customers.

Empathy is an element that can be used to reach out closely to the people and make them take an action.

HubSpot columnist David J. P. Fisher has shared five ways to get more sales by empathizing with people.

Fisher says, “At its heart, sales has always been about the interpersonal engagementbetween two people. We always hear about sales professionals being “people people.” That’s simply another way of saying they’re empathetic.

When we talk about emotional intelligence, one of the most important things we’re referring to is the ability to recognize, understand, and respond to the emotional state of others in an appropriate way.

Think about your sales interactions. Key steps include building trust, uncovering needs, and creating confidence. If you can’t do those well you’re not going to find a lot of success.

All of them are driven by sales professionals’ ability to create a bridge with their prospects. By picking up on the subtle and not-so-subtle clues that our conversational partners apply, salespeople with high emotional intelligence can create stronger connections and more easily influence others”.

How to Develop Empathy with Your Prospects and Close More Sales

HubSpot

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