HubSpot shares five ways to reimagine your 2019 sales playbook with AI
HubSpot’s Anil Kaul has shared five ways to reimagine your 2019 sales playbook with Artificial Intelligence (AI). The article offers the ways to enhance sales in the coming year.
Kaul says, “If you’re not familiar with the term, a playbook is a series of frameworks sales teams use including tactics, objectives, and metrics for closing deals. Many companies have digitized their playbooks, but aside from residing in pixels instead of print, the traditional playbook hasn’t changed much — until now. Here are five ways to reimagine sales with AI.
How to Jumpstart Your 2019 Sales Playbook with AI
1. Create dynamic playbooks that respond to marketplace changes in real time
AI-powered playbooks turn the old approach on its head in many important ways. Rather than a playbook based on a static view of the marketplace, AI-powered playbooks are dynamic and capable of responding to changes in demand and competition on the fly. Instead of limiting a sales team to one — or even a handful — of playbooks, AI-powered playbooks are limitless and tailored for each opportunity.
2. Use learning playbooks tailored to each opportunity and individual selling style
AI-powered playbooks are customized for each salesperson’s selling style”.
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