Influencers are enabling every marketing domain with their added advantage. Influencer marketing has become a key driver among all brands.

Econsultancy columnist Nikki Gilliland has shared four ways to help marketers improve event and experiential marketing with the help of influencers.

Gilliland says, “Event marketing and influencer marketing are often thought of as two separate strategies. In recent years, however, they have become more and more intertwined, with influencers becoming integral to brand events and live experiences.

So, what are the benefits of using influencers for brand events? Let’s take a look at a few examples in action and some tips for using influencers.

Creating more authentic partnerships

The benefits of brand-influencer partnerships are pretty straightforward, with brands being able to reach a wider audience (that is heavily invested in the influencer) and to enhance the promotion of a particular product or campaign.

Key to this is also picking the right influencer, i.e. one that has a natural and authentic advocacy for the brand. This is not always guaranteed, however, especially when it comes to one-off product promotion rather than a larger scale campaign. Typical one-off promotion may involve a brand sending a product to an influencer to use and feature in an Instagram post – which is not exactly proof of genuine advocacy”.

How influencers can improve event and experiential marketing

Econsultancy
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