MOZ contributor Kristin Tynski has shared an useful article highlighting the natural syndication networks and how brands can use them to build quality links.

Tynski says, “The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers.

Getting these links is not possible via:

  • Link exchanges
  • Buying links
  • Private Blog Networks, or PBNs
  • Comment links
  • Paid native content or sponsored posts
  • Any other method you may have encountered

There is no shortcut. The only way to earn these links is by creating content that is so interesting, relevant, and newsworthy to a publisher’s audience that the publisher will want to write about that content themselves”.

Building Links with Great Content – Natural Syndication Networks

MOZ

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