Google’s Director of Product Management Kishore Kanakamedala has announced new innovations to the Google Ads platform. The new updates allow the advertisers to easily manage their messages.

Kanakamedala says, “With the busy holiday season ahead, we’re investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX East.

Easier ways to manage your messages

It’s no surprise that messaging has become a big part of our modern lives. If you’re inviting a friend to “Friendsgiving” dinner, you’re probably sending a quick text message. In the coming weeks, we’re rolling out two improvements to click-to-message ads:

  • Email forwarding sends text messages to your email, so you don’t need to provide a phone number to use message extensions”.

Drive better results: An insider’s look at the latest Google Ads innovations

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