Personalization is the key to achieving marketing success today. It helps you cater to the needs of your customers and show that you care for them.

Marketing Land contributor Robin Kurzer has shared six tips to help marketers create content that helps them offers a personalized experience to their customers.

Kurzer says, “According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer relationships. But the Adobe study found that more than half (59 percent) find it difficult to personalize content at scale. Yet that’s exactly what they need to do.

Fortunately, there are many strategies and tools to help marketers keep up with content demand.

Step back and strategize. Todd W. Lebo, partner and CMO of Ascend2, says, “successful marketers prioritize the development of their strategy to meet the increasing demands of producing high-quality content for personalization campaigns.”

Lebo suggests that marketers consider what content can be repurposed for different segmentations and formats and then map that content to campaigns. Lebo says an editorial calendar can help marketers stay focused”.

How marketers can produce content that keeps up with the pace of personalization

Marketing Land

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