Instagram, with its rising customer base and popularity, has become a unanimous choice of the marketers as a tool to grab more customers. With proper guidance and offer you too can win at this big platform.

Forbes contributor Jia Wertz has shared three expert tips to help marketers improve their business marketing on Instagram.

Wertz says, “Launched as a unique photo-sharing social platform in 2010, Instagram now has one billion users. The mainly mobile platform is a must-have for Millennials, and now for Generation Z as well. And it’s not just a photo-sharing app anymore, it’s one of the most effective business builders around. With the power of today’s smartphones, Instagram has become a place for carefully curated images that showcase the most unique and interesting aspects of someone’s life. And this highlight reel has led to many young adults becoming international social media stars.

It’s no secret that Millennials and Gen Zers are certainly fascinated with Instagram stars. Social media expert Evan Britton, founder of Famous Birthdays, recently said that “Instagram has become two monster platforms inside one,” meaning that the type of content posted in the main feed differs widely from the newer Instagram story feed, and as a result user engagement on the platform has increased. Instagram’s popularity is second only to Snapchat, and remains the preferred social network over Facebook and Twitter for teenagers in the U.S. due to its appealing visual nature and high user engagement”.

3 Expert Tips For Marketing Your Business On Instagram

Forbes

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