Four tips to improve your content marketing
Content marketing is a form of marketing that requires constant experiments for improving the campaigns and the the accessibility by the target customers.
Content Marketing Institute contributor Jay Acunzo has shared four tips to help marketers improve their content marketing performance.
Acunzo says, “We need to reset this industry to first principles – and fast. First principles are best principles and best principles are simply more important best practices.
Focus on the fundamental, not incremental
There’s a way of thinking popularized by the great Elon Musk of Tesla and SpaceX fame: reasoning from first principles. The idea is simple to understand, hard to execute: Rather than rely on conventional wisdom to inform your logic, distill something to its fundamental truths – i.e., “first principles” – to develop your own thinking. The concept of “first principles” comes from physics, referring to the basic but hard-to-reach truths about the world.
Ol’ Muscles McGee had all the right gear and looked pretty darn professional as a basketball player, but then the game started and he couldn’t play. But playing basketball is what basketball is. Similarly, when content marketers, say, launch a podcast, most will ask experts about the right technology, the right distribution techniques, or the right way to measure the success of a show”.
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