Facebook has launched the ‘Facebook Attribution’, new measurement tool for the marketers. This new tool will give marketers a more holistic view of the customer journey.

The Facebook team says, “Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps and services and across publishers. For example, using the new data-driven attribution model, you can see how your ads on Facebook, Instagram, Audience Network and Messenger are contributing to incremental business results compared to if you were not running ads. And to gain a better understanding of your audience’s digital journey, you can use cross-device reporting to learn the device your customers engaged with your ads on as well as where they converted”.

Facebook Attribution: A Measurement Tool for Today’s Digital Advertising Landscape

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