Here’s why you shouldn’t ignore SEO
Search Engine Optimization is the backbone of any business today as it enhances your chances to land in the search engine results.
If you are ignoring SEO, Search Engine Land columnist Stephan Spencer has shared five ways you are harming your business.
Spencer says, “A well thought-out SEO strategy will bring more qualified traffic to your website. Quality content tailored to the needs of your customers will bring a higher conversion rate. These things are well known. But ignoring SEO altogether doesn’t just mean losing a few sales here and there: it can be risky or potentially disastrous financially.
Here are five ways that it could affect your bottom line…
1. Using PPC as a replacement for SEO
Many people have attempted to settle the SEO vs. PPC debate by trying to calculate a definitive conversion rate for both. While many of these studies provide valuable insight into both paid and organic traffic, there are a number of variables that cannot be captured by a simple percentage.
Take, for example, the fact that a site optimized for SEO might target keywords for people at different stages of the sales funnel, from educational articles through to product pages. PPC campaigns, on the other hand, tend to send leads directly to a sales page”.
Comments are closed.
