Six ways to use Quora for marketing
HubSpot contributor Brian Whalley has shared six strategies to help marketers use Quora for enhancing their marketing efforts.
Whalley says, “Quora entered the social marketplace about eight years ago, and it has since become a website worthy of a marketer’s attention. This question-and-answer platform allows users to ask, answer, and even edit the responses to questions related to virtually any topic or industry.
How to Use Quora for Marketing
Follow Users on Quora
Quora emulates a feature of Twitter and LinkedIn in that it has a follow feature. This follow feature allows users to connect with readers, colleagues, and other businesses so that they can associate with people who contribute to similar conversations. Users on Quora can ask or answer questions while following questions and people to create a stream of information aligned with their audience’s interests.
When first signing up for Quora, you can start by following your connections from Facebook and Twitter. This allows you to connect and nurture your relationship with those you already know you’ll want to answer questions for. It also helps you understand what your core customers and readers are most interested in learning about”.
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