HubSpot columnist Kristen Baker has shared twenty-two examples of the lead generation forms that can help marketers convert more leads.

Baker says, “That’s why we’ve rounded up 22 of our favorite lead generation forms and included key takeaways from each to help you create a great user experience and increase your own conversions.

While reviewing the following examples, be sure to keep an eye out for themes — many of these forms employ common, effective tactics that you can apply to your own.

1. Slack

Slack keeps things simple with their multi-step lead generation form. The form asks for an email address before taking you to another landing page to complete a few more necessary fields. Slack’s lead generation form also matches their brand’s aesthetic and includes fun animations that don’t distract you from completing the form.

Key takeaways:

  • Simple and straightforward
  • Split up into multiple steps (and pages) due to the number of necessary fields”.

Lead Generation Forms: 22 Examples to Help You Convert More Leads

HubSpot

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