The Generation Z members fall under the one who were born after 1995. They have been the most avid users of the technology and that makes it easier for the brands to reach them out.

Entrepreneur contributor Syed Balkhi has shared four strategies that marketers can use to reach out more Gen Z people.

Balkhi says, “Just because Generation Z’s members may be hard to reach doesn’t mean you should ignore them. In fact, by 2020, Generation Z will account for 40 percent of all consumers in the United States. It’s essential, then, that your business optimize its marketing efforts to better connect with the spending power of this cohort.

So, how do you adapt your marketing to attract them? Here are our unconventional ways to better market to Generation Z.

Work with influencers.

Generation Z has redefined the word “celebrity.” Young people today are influenced less by traditional celebrities, actors and singers, for instance, and instead favor internet “celebrities” who are closer to their age, and (in their view) more relatable. These internet influencers have become super-popular on social media, making influencer marketing a highly effective strategy to reach the Gen Z audience.

For young buyers, spotting a recommendation from a relatable influencer has a huge impact on purchasing decisions; it’s comparable to a recommendation from a friend, which is why it works so well”.

4 Unconventional Ways to Better Market to Generation Z

Entrepreneur

Sharing is caring