New rules for Gmail app developers: things you should know
Google has announced new changes in its Gmail API platform.
HubSpot’s Amanda Zantal-Wiener has outlined the major updates in the company’s policy.
Amanda says, “The new rules will take effect on January 9, 2019, leaving developers just under two months to make necessary changes.
What Marketers and Business Should Know
To put these changes into context, one example of an app that could be impacted is the aforementioned aforementioned Gmail plug-in Unroll.me.
Originally designed to help automate the process of unsubscribing users from newsletters with which they weren’t engaging, the New York Timesreported last April that the app actually collected email content data — like ride-hailing app receipts — from the users who had installed the plug-in. That data was then reportedly used for market research on behalf of Unrolled.me’s parent company, Slice Intelligence.
That type of app behavior and data access, under Google’s new rules, is no longer permitted”.
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