Buffer contributor Brian Peters has published a podcast to help marketers understand how to get started with influencer marketing. This guide also helps marketers easily calculate their influencer marketing ROI.

Peters has shared the following facts about the influencer marketing.

  • “Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics.
  • Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns.
  • Great influencer marketing campaigns include content that is compelling to your target audience, authentic to the storyteller’s voice, and delivers in-line with your overall business goals”.

Listen to the influencer marketing podcast

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