Forrester has predicted that the online holiday shopping in the US will reach $151 billion in 2018. The sales will grow by 14% as compared to $133 billion in 2017.

According to Forrester, the total holiday sales will grow at a more conservative 1.7%.

Sucharita Kodali, Vice President, Principal Analyst at Forrester says, “All told, we see approximately one-fifth of all US holiday shopping this year happening online — and of course, digital touchpoints will influence lots of sales that ultimately happen in-store.

What’s behind the growth? Our 2018 forecast tells us that:

  • American consumers appear confident, bolstered by record-low unemployment and healthy wage growth.
  • More US consumers will buy online for the holidays than last year.
  • US online holiday buyers will spend an average of 11% more for online purchases this year than last, to the tune of an average of $785″.

Online Holiday Sales Will Grow By 14% In 2018

Forrester

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