With the emergence of chatbots and other conversational technologies made available by Artificial Intelligence (AI) it has become very easy for the brands to reach out their target mass.

Search Engine Land columnist Christi Olson has shared an article highlighting the future of marketing in the world of AI.

Talking about the advantage AI over the voice search, Olson says, “When you think about voice search, it’s actually not that revolutionary. The AI-based technology of natural language processing that enables voice search is pretty awesome and amazing; however, voice search is just a mode in which people are engaging with search engines.

There are three ways that people can engage with the search engines. They can engage through typing or text, their voice or conversation, and through images. Voice search essentially involves doing a query using voice instead of text. That’s the only difference.

When we think about the difference between voice search and conversational AI (the voice assistance component) what’s important to recognize is that searches are continuously happening. It’s just how people are conducting the search that’s shifting and disrupting the marketplace”.

Voice search isn’t the next big disruptor, conversational AI is

Search Engine Land

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