Econsultancy columnist Rebecca Sentance has shared a case study featuring Nick Mottershead, Data Scientist at Lynchpin Analytics. The study explains how marketers can improve the conversion through the personalization techniques.

Sentance says, “Nick Mottershead, Data Scientist at Lynchpin Analytics, began his presentation at Festival of Marketing Day Two by answering this fundamental question.

Personalisation, said Mottershead, is “delivering tailored, relevant communications to the right user at the right time”.

The benefits of personalisation include improving KPI metrics and improving the brand experience for consumers. Customers want to be inspired, said Mottershead, and shown relevant content that they might not have thought of themselves.

This makes personalisation an invaluable tool for retailers, who can use it to introduce customers to relevant products from across an online store that they otherwise might not have encountered”.

How to boost conversion rates by 32%: a recommendation engine case study

Sharing is caring