Improving influencer marketing with long-term partnerships
Influencer marketing has taken an important place in today’s marketing process. This form of marketing allows the brands to use the influencers’ popularity to market their products and services.
Forbes contributor Barrett Wissman has shared an article on how you can establish strong influencer marketing with long-term partnerships.
Wissman says, “Influencer marketing is paying off for brands. In fact, a Tomoson study found that for every dollar a brand spent on influencer marketing, it made $6.50. That’s no small chunk of change in an era when up to 24 percent of a company’s budget is allotted to marketing.
Perhaps it’s no surprise, then, that influencer marketing is predicted to swell to a $10 billion industry within the next five years. With significant ROI and relevant, cost-effective marketing tactics, influencer marketing represents an appealing way to reach the masses. This dynamic environment is what makes every day at Two Pillar Management, our firm that helps match companies with influencers, an exciting and engaging one.
The problem is that it isn’t always so easy to reach the masses. A study by TapInfluence and Altimeter revealed that more than two-thirds of marketers struggle to find the right influencers. Influencers come equipped with their own interest areas, tone, and audience — selling points that can quickly become drawbacks if they don’t line up with the company’s own branding”.
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