Content Marketing Institute is hosting a webinar on ‘How to Leverage Conversational Marketing Events in the Customer Life Cycle’ on Wednesday, October 24 at 2.00 pm EDT.

The CMI team says, “Different stages of the customer journey often require different approaches. How are you continuing an insight-based, customer-centric conversation throughout the customer journey from prospect to customer to evangelist? This webinar will explore different event formats working for B2B companies by decision-maker, buying journey stage and customer success evolution.

We’ll cover:

  • Specific content formats for every stage of the buying journey
  • Samples of successful content that accelerates velocity and conversion
  • Webinar formats for every prospect and customer lifecycle stage”.

How to Leverage Conversational Marketing Events in the Customer Life Cycle

Content Marketing Institute

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