Google Assistant has recently been equipped with new tools to offer more flexibility and personalization to its users.

HubSpot columnist Amanda Zantel-Wiener has shared three ways marketers can use the new tools of Google Assistant for better marketing results.

Wiener says, “Google Assistant — the search engine giant’s digital personal assistant that can answer questions, set alarms, play music, and more — turned two earlier this month.

And to celebrate its birthday, Assistant got what Google is calling “a makeover”: a refresh of its core mobile app that seeks to strike a fair balance between both voice commands and those done by touch or text.

As is the case with most voice assistants, Assistant’s capabilities — or “Actions,” the name Google has ascribed to the things it can do — were built around what the name suggests: verbal user commands made either through its core mobile app, or the “smart” hardware equipped with Assistant technology (like the Google Home smart speaker, as well as certain smart headphones and TVs).

But Google found that “nearly half” of all Assistant engagements somehow included both voice and touch — and it’s refreshed the core Assistant app to make it easier to use both”.

How Marketers Can Take Advantage of Google Assistant’s New Tools