Nielsen’s Marketer’s Guide to Podcasting
Nielsen has published the Marketer’s Guide to Podcasting for the third quarter of 2018. This guide shares insights from the company’s Homescan panel and an online questionnaire of panelists.
The Neilsen team says, “This report offers insights regarding listening trends, while examining the correlation between podcast tune-in and category ad spend by focusing on the spending habits of podcast audiences.
It also shows the top 50 products and amount purchased annually by podcast fans based on U.S. households. In addition, it examines top genres of podcasts among avid fans based on U.S households. These genres include music, TV and movies, comedy, technology, hobbies, health and living, sports, kids and family, news and politics, science, religion and spirituality, society and culture, arts and business”.
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