CMI’s list of biggest mistakes in content marketing
Content Marketing Institute’s Ann Gynn has shared the biggest mistakes from the content marketing domain. The mistakes have been identified by thirty marketing experts.
Gynn says, “More than once, I’ve had to stop reading a poorly edited book because I couldn’t take off my editor’s hat.
Professionals in any industry observe others’ work and silently critique it. That analysis often leads you to one of two results: insight into what you could do better or a welcome relief because you are doing it better.
Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement”.
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