Video has come up as an irresistible tool that helps brands mark their presence felt in the market. Online video marketing allows you to explain your products and services rightly and leads you to better sales.

Blogger John Chow has shared five tips to help marketers get more customers with online video.

On using video for tutorials, Chow says, “One of the MOST popular types of content online is how-to tutorials because they show you how to solve a very common problem quickly. However, for you to create a serious buzz with any type of content, it’s important you do your research. No point in writing out content if you are tapping into a topic idea no one wants to read about. This is why I always do research within my niche, looking for major problems my readers are having so I can write content that will resonate with all of them. The better I am at doing this, the better I’ll be at attracting people to my blog. This leads to further engagement and loyalty from my readers. With that said,

Videos will allow me to explain my content in greater detail. In a video, I can create an in-depth tutorial that otherwise would have taken me 15,000 words to write out. It’s amazing what you can do when you get comfortable with creating professional videos”.

How to Use Online Videos to Attract Massive Customers

John Chow’s Blog
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