The Yoast team has hosting a training session on ‘Start optimizing for the right keywords’  Thursday, August 23, 2018.

The Yoast team says, “Yoast Academy proudly announces the newest addition to its SEO training catalog: the Keyword research training, coming August 23rd! In this training, you will learn about the first and most important step in SEO: keyword research. Before you start writing your website’s content, you need to think about which search terms you want to be found for. But how do you find out which terms you should optimize for? That’s exactly what you’ll learn in this training. So, mark your calendar: in exactly one week, you’ll be able to get access to the Keyword research training!

What will I learn?

In this course, you’ll learn exactly how to execute your own in-depth keyword research. It tackles the process of keyword research from start to finish. You’ll learn how to stand out from your competition with a clear mission and unique selling points (USPs). Additionally, you’ll learn how to take the perspective of your audience and use tools to find out what terms your audience uses. Once you’ve come up with keywords, you’ll learn how to discover which of your keywords have the most potential traffic, are most likely to lead to sales, and have the best chance of ranking high in the search results. We’ll even teach you how to create awesome landing pages, and how to analyze your website’s data to make sure your SEO strategy is paying off”.

Start optimizing for the right keywords

Yoast

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