Backlinks have been considered to be a great asset for the websites and blogs as they play a pivotal role in proving the worth of the contents that you put online.

Econsultancy’s Matt Sawyer has shared an article highlighting the future of link building in the light of different search engine updates.

Sawyer says, “Link building is without doubt the most often misunderstood part of the digital marketing mix. 

Frequently you’ll hear advice that link development is dead, that you no longer need links to rank, that having great content builds links organically, Google no longer uses links, or often any combination of the above.

Pre-Penguin

Since its beginnings Google has relied on links as being a key quality signal for grading websites. The basic premise being that the more influential the site, the more links and citations they would attract from 3rd party sites.

Over time, as a ranking factor, this has of course become more nuanced, with other off-page factors, such as the quality of the linking site, the keywords used and contained in the anchor text, and the terms and topic of the surrounding paragraph, all contributing both to the overall impact and topical impact of the link”.

What is the future of link building?

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