Strategies to improve your email open rates
Email marketing performance is analyzed on the open rate, click rate and then comes the conversion. With right methods you can make your subscribers open your emails and initiate an action.
AWeber columnist Lauren Willard has shared an useful article on quickly improving the email open rates.
Willard says, “Less than three seconds.
That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox, according to a study from marketing company Movable Ink. Talk about a short window.
So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.
What Is an Email Preheader?
When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line.
Typically, they are 50 to 100 characters or about 6 to 11 words. But they may display differently depending on which device or which Internet Service Provider (ISP) like Gmail or Yahoo! they are opened on. Below you can see an email preheader on a desktop inbox, and another email preheader on a mobile inbox”.
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