Link building is an essential part of the online business as it helps your website earn the credits in the eyes of search engines. We know that only the links from quality websites help us earn that credit.

Search Engine Land contributor Julie Joyce has shared fifteen points that we should check before choosing a link partner.

Joyce says, “In this article, I’ll home in on how we initially determine if a site will make a good linking partner.

Checklist of questions

Here are the questions and criteria we use to rate a website as we prospect for link-building partners. Use them as a checklist as you begin your linking campaign.

1. Is the site indexed in Google?

To me, the ultimate sign of something wrong with a web page is the lack of its appearance in Google. If the web page you’re looking for doesn’t show up in Google? Not a good sign, and I’d probably avoid the site overall. If you’re using any other search engine, following links or coming to a site from a social network, it is critical you go back to Google and check for the web page. If it’s not indexed, there’s no need to go any further.

2. Is there contact information on the site?

I don’t need to see where a blogger lives, of course, but if there’s no way to contact the webmaster on the site? I wouldn’t consider them as a link partner”.

15 checks you should make when choosing a link partner

Search Engine Land

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