Learn to build a pillar page with these examples
A pillar page serves as an anchor for a cluster of related topics (i.e., a topic cluster). When combined, pillar page and topic clusters can help you get good SEO rankings.
HubSpot columnist Amanda Zantal-Wiener has shared seven pillar page examples to help marketers build their own pillar pages.
Amanda says, “Actions speak louder than words — says the writer — which is why we sought answers to those questions by way of pillar page examples that do an excellent job of organizing and linking to content assets.
7 Great Pillar Page Examples
1. Typeform: Brand Awareness
At first glance, it’s hard to ignore the positively inbound-y nature Typeform’s Brand Awareness pillar page. It was built to inform, and lives up to its tagline: “Nearly everything you need to know.”
Not only is it aesthetically pleasing — the color palette is, somehow, at once both soothing and bold — but it’s quite easy to navigate. The table of contents appears immediately, and once you begin to consume the content, it’s clear, comprehensive, and quotable”.
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