You need to cope with the changing search engine algorithms for getting the web traffic organic way. It requires quality content and SEO tactics to get the traffic.

Econsultancy columnist Manish Dudharejia has shared seven tips to help ecommerce businesses boost their organic search traffic.

Dudharejia says, “Before you start investing too much of your budget in content, link building, and paid search, focus on putting a process in place that will keep your site optimized for search.

While there are literally hundreds of technical ways to optimize your site’s SEO (at a minimum), here are seven of the most common SEO issues ecommerce sites face, and how to solve them.

1. Optimizing for long tail keywords

One opportunity ecommerce sites frequently miss is long tail keyword optimization for category, subcategory, and product pages.

For those who don’t know, long tail keywords are relatively rare keywords that don’t earn much traffic in isolation, but make up the bulk of search engine traffic in aggregate.

For example, the keyword “t-shirt” might be searched for a million times each month, far more than “spiderman t-shirt” which sees about 10,000 searches a month. Here, “spiderman t-shirt” is the long tail keyword, and “t-shirt” is the fat head keyword. But ranking for “t-shirt” is nearly impossible, while ranking for “spiderman t-shirt” is far more plausible”.

How to boost organic search traffic for large ecommerce sites (seven strategies & tactics)

Econsultancy
Sharing is caring