A well-planned sales funnel creates the right base for increasing your online profits. It helps you create a step-by-step process that leas to more sales.

ReadWrite contributor Frank Landman has shared an eight step guide to create a sales funnel that helps you to make more sales online.

Landman says, “No matter how great your offers are, if you’re not extending those offers to the right people at the right time, your sales will remain flat. A well-structured sales funnel will deliver these offers correctly. If you’ve tried everything else but you’re still struggling with sales, your sales funnel might have some leaks or disconnected components.

An intentionally engineered sales funnel directs offers to the correct leads

Your sales funnel is what allows you to reach your leads and customers in the most efficient way possible. A properly engineered sales funnel is able to track and identify where each lead is in the customer journey. This, in turn, allows you to market relevant offers and messages to customers based on where they are.

For instance, when a lead is still in the research phase, you can market to them with information to help them make the decision to buy. When a lead is ready to buy, you can market to them with more aggressive sales copy. You don’t want to send aggressive sales copy to someone who isn’t ready to buy – that’s a turn off.

How do you know who’s ready to buy and who’s not? How do you know what offers each lead should receive? It begins with collecting data and segmenting your leads according to what that data tells you about them. Data is a vital foundation for every sales funnel. A collection of data forms a pattern, and that pattern reveals information that couldn’t otherwise be seen”.

How To Build A Proper Sales Funnel And Recover Vanishing Profits

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