In marketing we need to be ready for all kinds of responses from the prospects and customers. The combination of product  and psychological triggers is something that can help you improve your response rate.

Entrepreneur contributor Dan S. Kennedy has shared some useful strategies to increase marketing response rate by giving clear instructions.

Kennedy says, “When you put together any marketing tool, ad, flier, sales letter, website, phone script, etc., or any physical selling environment, it should be carefully examined for presumption of knowledge on the consumer’s part, for lack of clarity about what’s expected of them, or for wimpiness about asking clearly and directly for the desired action. Stop sending out anything without clear instructions.

It’s also worth noting that people’s anxiety goes up anytime they’re asked to do something but are unsure of what to expect. In my book No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors, I share an example of a marketing device and copy we routinely use for professional practices, such as chiropractic, dental, medical, financial advisors’, or lawyers’ offices titled “What to Expect at Your First Appointment.” Anxiety about anything uncertain grows more acute with age, but it’s not unique to boomers and seniors”.

Why Giving Clear Instructions Can Increase Your Marketing Response Rate

Entrepreneur

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