Econsultancy and Adobe have published the 2018 Digital Trends in Retail that explores the effects of digital disruption in the sector.

Here are the findings from the survey conducted by the two companies.

  • Omnichannel marketing is a priority for 25% of retailers
  • 19% believe that data-driven marketing is the foremost opportunity in the coming times
  • The retailers believe in focusing on real-time personalization to enhance the customer experience
  • 72% of respondents plan to increase digital marketing spending during 2018.

For more findings, access the report.

Digital Intelligence Briefing: 2018 Digital Trends in Retail

Econsultancy

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