Winning your customers’ hearts should be the ultimate goal of any company. It is something that tells other people how your brand is proving valuable for others.

Entrepreneur contributor Jim Joseph has shared four tips to help brands earn and keep your customers’ trust.

Joseph says, “Your duty to prevent fake news and data infringement is even greater. You owe safety, privacy, and accuracy to your customers, just as much if not more than Facebook does.

So, what do you do about it?

Be careful about exaggerating what you do.

It is so easy to get caught up in our own marketing messages and start to over promise. In an effort to promote our goods, we sometimes push our offering to greater lengths than perhaps it’s really worth. We can’t help ourselves — we are marketing! In the era of fake news, be especially honest with yourself about what you offer and don’t exaggerate its effectiveness.

Provide real data and real case studies of what your business has done for others and let that do your talking for you. And if something is beyond your abilities, say so. Your customers will appreciate your candor when you say that something is not in your area of expertise.

Stick to what you’re good at and you’ll develop a great business based on your own strengths, not exaggerated claims”.

Don’t Be Facebook — Here’s How to Earn and Keep Your Customers’ Trust

Entrepreneur

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