Pinterest is testing wide-format video ads with advertisers such as adidas, Kohl’s, American Express, Tropicana, Chevrolet, P&G, and Paramount Pictures this summer.

The format is available in16:9 and 1:1 aspect ratios so brands can try new and existing creative.

Pinterest’s Nancy J says, “With Promoted Video at max. width, your video stands out to drive impact and brand awareness. The format is easy to spot; it spans wider than our standard format in feeds and in search on mobile, so people can sit back and watch your story.

People on Pinterest really are more interested in videos from brands than on other platforms. 67% of Pinterest video viewers say that videos on Pinterest inspire them to take action. In contrast, only 32% of people say that about other platforms”.

Big things coming to Promoted Video

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