The content marketing success lies in proper content management which is a blend of creation of quality content and distribution to the right audience.

Content Marketing Institute columnist Lisa Murton Beets has shared four paths to creating a better content management strategy.

Beets says, “If you’re struggling to manage content in a responsive, automated, scalable way, you’re hardly alone. And the findings from this year’s study, sponsored by Contentful and Publicis.Sapient, provide some clues about where to focus your efforts.

1. Build teams that understand content strategy

The surveyed marketers say their organization’s top strategic content management challenges in 2018 include:

  • Enough staff skilled in content strategy (61%)
  • Content production workflow (47%)
  • Lack of budget (44%)”.

4 Paths to Better Content Management and Strategy [New Research]

Content Marketing Institute
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