A landing page helps you inform and influence prospects and customers resulting into increased sales and revenue.

Entrepreneur magazine’s VIP contributor Susan Gunelius has shared ten rules that can help you create effective landing pages.

Gunelius says, “Your landing pages should include an opt-in form for lead generation. To develop your landing pages, you need to understand how to create designs and content that make people want your lead magnet enough to submit your opt-in form to get it. To ensure the landing pages you create deliver the best results, follow the 10 rules of landing page design:

1. Stay laser-focused on a single, specific goal. Your landing page should have one specific goal: some type of action that you want visitors to take. For lead generation, this desired action is submitting the opt-in form on the page. Before you create your landing page, ask yourself what you want visitors who land on your page to do. That action should be the only thing you talk about on your page and the only thing visitors can do on your page.

2. Prioritize your messages with the most important information above the fold. Don’t make people scroll to learn what you’re offering and why it should matter to them. Your most important messages should be above the fold so there’s no chance visitors can miss them. Throughout the rest of your landing page, lead with your most powerful messages and use the remainder of your landing page to provide important supporting information. Be sure to repeat your powerful, action- oriented messages to keep visitors engaged as they read”.

The 10 Rules You Must Follow to Create an Effective Landing Page

Entrepreneur

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