Beginner’s Guide to Google Tag Manager [HubSpot]
HubSpot has published ‘Beginner’s Guide to Google Tag Manager’. The guide aims at helping marketers use Google Tag Manager tag management system effectively as it makes the tagging process quite easy for them.
Caroline Forsey says, “Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience.
However, collecting data is easier said than done. Google Analytics and other similar analytics tools aid the process, but they work more effectively with the addition of tags.
Tags, in a general sense, are bits of code you embed in your website’s javascript or HTML to extract certain information.
For marketers, necessary tag information typically includes how long users visit a page on your site, form submissions, how they arrived on your site, which links they clicked, or even what products they removed from their shopping cart.
Each tag tracks something different. For instance, you might create a tag just to see how many people fill out the form on your “Contact Us” page. That tag can then send more precise information to Google Analytics, or AdWords, or another third party”.
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