Streamline you marketing automation with these strategies
Today’s marketing is a mix of several channels and you need to use each of them in a consistent manner to make the most out of your efforts.
Forbes contributor Mathew Sweezey has shared five tips to help you streamline your small business marketing automation.
Sweezey says, “Marketing automation has become a cornerstone of successful small businesses. According to a report published by Pardot (a Salesforce-owned company), in 2015, businesses that used marketing automation increased their revenue by an average of 34%. However, there is a very big difference between buying a marketing automation tool and knowing how to use it correctly.
Here are the five best automation tips for small businesses:
Expand your idea of content.
Content creation is one of the most important factors for small businesses and modern marketing — and it’s time to reframe how we think about content. Content is anything with a URL. Everything online has a URL, even each comment on your blog. Remember, the internet is so vast that you need to help connect your buyers to your content.
With this new definition, you have an unlimited amount of content to run in your marketing programs. Here are some tips and example phrases for incorporating URL links to build out your content”.
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