Here’s MOZ’s Guide to Machine Learning
Machine Learning is becoming a part of every aspect where there is technology integration. It enables people to understand things deeply and deal with the challenges and utilize the opportunities.
MOZ columnist Alexis Sanders has shared an useful guide to machine learning in context with search engine optimization (SEO).
Sanders says, “Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries. The SEO community is no exception. An understanding and intuition of machine learning can support our understanding of the challenges and solutions Google’s engineers are facing, while also opening our minds to ML’s broader implications.
The advantages of gaining an general understanding of machine learning include:
- Gaining empathy for engineers, who are ultimately trying to establish the best results for users
- Understanding what problems machines are solving for, their current capabilities and scientists’ goals
- Understanding the competitive ecosystem and how companies are using machine learning to drive results
- Preparing oneself for for what many industry leaders call a major shift in our society “.
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