HubSpot’s Aja Frost has published a free guide to Google My Business. This guide offers a comprehensive overview of GMB and tips to use it for marketing success.

Frost says, “If you’re just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts. After all, when people search for a product or service near them, they’re usually very close to making a purchase — one in two people who conduct a local search (think “watch repair near me”) visit a store that day. So it’s important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible.

To learn how to create your Google My Business account, verify your business, and make its listing as strong as possible, read on.

  1. Create an account and claim your business
  2. Verify your business
  3. Optimize your listing
  4. Download the GMB app
  5. Know the difference between Google My Business, Google Places, and Google+“.

The Ultimate Guide to Google My Business

HubSpot

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